Category Archives: Nokia


Lumia Storage Check beta updated – now store your offline map data on SD Card!

Nokia detailed their latest “should have been made by Microsoft in the first place” Lumia exclusive application – Storage Check. As the name suggest – Storage check gives you a visual look at storage management on your device. There are separate sections for applications, games and media. You can also take a look at how much space individual application is taking and most importantly – you can clear out temporary storage as well. Storage Check was made available on specific firmware last week but some users faced issues in the application while most didn’t get access to it. Nokia’s betalabs however has released an updated version of the application, now in beta stages, to be made available for download.

Complete change log here.

The most nifty addition to the list is that you can now store your offline maps in SD card. I am sure lot of you guys are struggling with the “Other Storage” issue or having trouble living with inbuilt storage (like me) – this feature will be extremely useful.



Next ideal step? Get applications to be stored on SD Card. If Gameloft and other publishers keeps releasing those 1GB+ games, there is going to be a lot of demand for it soon.

Get the application from BetaLabs and do check the minimum firmware requirement before you proceed.




Hulu Plus Coming to Windows Phone

One of Windows Phone major complaints by consumers is the lack of applications that are found on Android and iOS. While Windows Phone has been criticized for its application delay, things are changing. Developers are coming and creating apps for Windows Phone that are prominent mainstays on Apple’s iOS platform and on Android’s platform like Temple Run and Chaos Rings. Now it’s time to add Hulu Plus to that list.

When asked about a Windows Phone app, Hulu gave a lot more than the usual teasing of application response that has been seen from other prominent developers:

Thanks for writing in with your interest in using Hulu Plus on your Windows Phone. We get a lot of requests for this platform, and we’ve been working on making it available for some time. In fact, the app should be released in the near future.

As soon as we’ve announced upcoming support for a device, we’ll be sure to post it on our Hulu Plus devices page ( I’m sorry that Windows Phone 8 platforms are currently unsupported, but If you have an other questions whatsoever, please don’t hesitate to let me know.

Duncan R.

And another major app comes to Windows Phone. So, what does everyone think?

via: reddit

[Editorial] Thoughts on Nokia’s mid range Windows Phone 8 device strategy and why it’s great for the company

For the first time, I flew to Barcelona last month to attend the Mobile World Congress. I saw the Elop keynote live and got a hands on experience with the newly announced Lumia 720 and Lumia 520. We met people from Nokia who were in charge of creating the newly announced Lumia devices and we got a lot of insight on their thought process and their vision for future. From my experience at the congress and back here in India, I believe Nokia is doing a lot of things right in the mid range segment. In this editorial I have summed up my views on Nokia’s aggressive mid range strategy for Windows Phone 8, please note that I am referring to the Indian market mostly so there’s a huge possibility that your definition of mid and low range phone may differ from mine.

Tl;dr: Nokia has the best mid range line up in ages and if this doesn’t sell, nothing else will.


At MWC, there were hoards of devices on display – mostly android. Even the mobile case company booths there rarely had any accessories for Windows Phone devices. There was no Windows Phone booth, shockingly. My favorite booth there was undoubtedly the Nokia booth – it felt like a party at all times. It still puzzles me why Microsoft became a platinum sponsor for the event but didn’t even care to put in one single booth. They could have given out goodies, had smoked by windows phone challenge but no – they didn’t bother. Oh well, you know I am not a big fan of whatever Microsoft is doing right now. So let’s avoid Microsoft in this piece and focus on what Nokia is doing.

After going through tons of devices and talking to mobile geeks and average consumer at the Congress, I personally sense a saturation point coming in at the higher end. What more can you add to a device? 100 unutilized core chipsets? Flexible 3D displays? Shape shifting structures? Unicorns? For me, the spec race, the processor race and the megapixel race that was once created by all the OEMs is slowly being rendered irrelevant. Let’s take a look at the HTC One launch, they created more jargons in one launch then they have sold HTC One + devices in India. Soon, the new iOS, Android KLP and next iteration of WP will be announced in the market and people will pick their ecosystem first and then devices. This is exactly why Microsoft needs to blow everyone away with it’s next iteration of WP. Even if Nokia builds the best phone in the world, it will get beaten by a device that’s inferior but runs Temple Run and Instagram.


However there’s a different story in the low and mid range market. Most of the people who buy low – mid range phones don’t care about the specifications. They don’t care if their screen has a retina display or some fancy image technology or why Ultrapixels is better Megapixel. Good example would be the processor core race or even the RAM race in PC industry. There was a time when everybody rushed in to double the cores of their PCs, double their RAMs, not anymore. We have reached a saturation point – well not all of us need 16 GB RAM, do we? Just like 99.9% of the people don’t require a quad core mobile to play Angry Birds.  None of my friends know how many cores they have in their laptops these days. They just need a laptop that is durable, runs their applications and has proper support from the manufacturer. The spec race is going out of hands unfortunately, now there’s a screen size race going on but did you notice how most of the innovation takes place at high end? 45k Rupees is now slowly becoming a standard for high end phones in India. iPhone 5,  HTC One, new Blackberry Z10 – this is a 10k hike in what the high end standard was just a month ago. This space is accessible to a very few people – low and mid range is where OEMs capture market and dominate. So why don’t we see a lot of innovation in the mid range? Worth a thought.

Let’s take a look back at Lumia 510 and 610 launch. Both the devices were launched after the disappointing launch of flagship Lumia 800 and Lumia 710 (and of course, Lumia 900 which not more than 2 people bought in India). Lumia 800 was extremely costly when it first came out, Lumia 710 wasn’t even close to mid range at first. But the moment they dropped the price – 710 picked up. Nokia knew they needed something at low- mid range because that is where Nokia has ruled the market in the past. They had their core low end market covered with Asha but the mid range market was nonexistent. This gave birth to Windows Phone Tango. Microsoft changed it’s minimum requirement specs for Nokia and allowed low RAM running devices. Nokia released 610, followed by 510 and these devices eventually became the devices  that saved the company and showed some respectable sales number in their quarterly report sheets. There was no way Nokia could have survived with just high end phones because there was no proper ecosystem to back it up since even Windows Phone was at it’s infancy and majority wasn’t taking so much risk with their money.

Mid range devices are the most exciting segment right now. Unlike before, not only does one need a proper build quality at this price but now they need specifications to  back it up too. Lumia 510 and 610 looked decent but they were pretty much limited by their specs and the OS. The mid range consumer requires two major things:

1)      Applications like Facebook, WhatsApp, etc to just work flawlessly

2)      A good looking phone that lasts them long

Mid range device segment is ruled by students here in india. It’s perfect for them and their (or their parent’s) wallets.  They are connected online at all times – they are on social media channels all times, they need to send and receive mails, they need to play games, share files and that’s about it. Lumia 510, which I reviewed some time back, is one of the best mid range devices in the market today. Costing less than 10,000 rupees (some might put it in the low range phone category) and running WP7 which has most of the applications that an average consumer demands – it works great. However basic things like lack of proper Bluetooth support (Tango is still being rolled out unfortunately), low specs, no micro sd card support  – became a massive hurdle in its unimaginable potential success.

People who buy low-mid end devices tend to do a lot of research and get influenced by reviews and feedback from various commentaries on internet – blogs, social media, forums, etc and WP7 isn’t really popular among reviewers and forums, so people tend to see negative side of things more often than you see the positives. Couple this with the retail scene where the guy at the store will shove an Android into your face and tell people that “Windows  7 phone has virus, no Bluetooth and will never be updated” obviously it’s going to drift away any potential customers eventhough the Nokia products are far superior.

The most obvious way to combat the first gen problem: Make a device that get rids of all the complaints, push it out to the consumers and market it the way it’s meant to be. But that’s easier said than done. As I mentioned before, there’s very little  innovation (of any major significance) in the mid range segment. This is where Nokia is really stepping up their game. Even in the low end range, they are innovating with their new tech (SLAM – connects with the nearest device via Bluetooth – gives it an NFC like feel) and on the software front on mid range devices – Nokia Music, Nokia mapping suite, Nokia camera applications and lot more. On hardware front they are bringing in NFC, great design and colorful, good locking and well spec’d smartphones to an audience that has no option but the plastic phones running touchwiz – completely bland and boring. Nokia is finally bringing  a complete package to the market. They are filling a certain void, probably most of the consumers aren’t even aware of this void but as time passes it will be more obvious to a large audience. Nokia is putting in incredible amount of effort where other OEMs are just resizing and modifying their flagships to fit your pocket. Samsung and Nokia have different approach for this segment – Samsung floods market with similar looking devices while Nokia offers variety of devices. There’s no doubt Samsung is dominating but we know how mobile market works – the crown goes from head to head in matter of months.


At MWC, I got a chance to get a hands on experience of both Lumia 520 and 720 and I have to say, I am extremely impressed. Especially Lumia 720 – it’s an incredible phone for it’s price point.

Lumia 520 : Lumia 520 is the successor to Lumia 510. It has 8 GB storage + micro SD support, 4 inch WVGA display, dual core Snapdragon processor, 512 MB RAM,  runs Windows Phone 8.  This phone will cost nearly the same as Lumia 510 (slightly higher would be my guess) but the specs alone speaks volumes. It is a true successor to Lumia 510 in every way. When WP8 specs came out, nobody thought that Nokia would actually bring such a device to such low price point and this is an incredible technical achievement. I don’t think any phone comes close to the package it offers – great looking device, nokia branded – durable, WP8 ecosystem, great specs and most importantly very affordable no compromise device.  They have absolutely nailed this device for it’s price point.


Lumia 620: Won’t say much about Lumia 620, check out the reviews here.

Lumia 720 : 4.3 inch WVGA display, dual core snapdragon processor, Wireless charging support, same battery as Lumia 920, Car Zeiss optics, incredible wide lens FFC performance, unibody design, 512 MB Ram and runs on Windows Phone 8. It will be priced between Lumia 620 and Lumia 820. Lumia 720 has to be my favorite Lumia phone in the entire line up, it’s a perfect value for money device. Feels great in hand, amazing front facing camera improvements and a fantastic curved display (like the lumia 800).

What we should remember is that we can all sit here and discuss tiny little details about why Nokia is still going with dual cores and not quad cores and why there is no rotation lock on WP8 but most of the consumers don’t care – they just need a phone that is affordable and works. This is how Nokia phones used to be. Lumia WP7 mid range line up was all about compromises – both on hardware and on software. But they have learned from their mistakes and with Microsoft have created a compelling device that is going to make a mark in the markets with their Windows Phone 8 line up.

You don’t see a lot of device manufacturers innovating at low and mid range. If you go into the market, you’ll be flooded with cheap plastic-y devices running Android – there is no option and there is no effort to make something different since everyone wants an Android. However I feel there’s a change now, people are buying Lumia WP8 devices because they know that it works perfectly for their use case. Nokia is innovating at an incredible pace both on hardware and software front. The only thing stopping them to make a significant impact among the influencers and mid – high end folks is Microsoft’s pace of development and Nokia’s failure to drastically change the retail scene . There’s no doubt that Microsoft is slowing Nokia’s pace of development –  for eg there’s no camera UI to properly utilize the pureview glory and the most obvious one – slow iteration process that has made a lot of people, including me, very upset. The retail problem is something that even Nokia acknowledges and it’s been a problem with Windows Phone devices since day one but the situation is improving but I don’t see it drastically improve in the near future because this is something that takes extraordinary demand or marketing genius which Nokia hasn’t produced yet.



Lumia 620 up for Preorder on Flipkart for Rupees 15199, available in second week of March in India

I just came back from Mobile World Congress and got my hands on recently announced Nokia Lumia 520 and Lumia 720 and I can tell you that Nokia has absolutely nailed their WP8 device lineup. Lumia 720 is probably my favorite of the lumia series. Coming first to the market however is Lumia 620 which is probably the best phone in the market right now at it’s price range and yes the pricing for pre order on Flipkart has finally been revealed.



Lumia 620 is available for pre order at Rupees 15,199 and will be available in second week of March (which means really soon) in multiple colors. You also get a free 16 GB memory card for free on pre order (it supports upto 64 GB).

Lumia 620 has been available since last month in majority of the locations except India and as we previously reported - there was most certainly a delay in launch of these devices in India. However, Nokia seems to have locked in on the pricing finally and we will see these devices for selling under 15k Rupees at various retail stores really soon which undoubtedly is an incredibly interesting price point since the low – mid range handsets rule the Indian markets and this time around Nokia finally has something that is not only good looking but well built and has impressive specs. I personally know a lot of people who have been waiting for this device, so I am extremely optimistic of it’s success in this market.

The only thing that I could ask Nokia India to do is push this device more aggressively on digital and offline mediums than any other phone they have launched. I believe this is their most important phone launch in India since Lumia 510 and this could just be the phone that could change their fortunes in this market. A lot of marketing is what this phone requires and deserves. We’ll be reviewing this neat little device really soon and we will discuss about Nokia’s line up of low-mid range devices in upcoming posts. Stay tuned.

Source: Flipkart

Unsurprisingly, Lumia 620 launch delayed in India to first week of March

Nokia India is at it again. First Lumia 920 and 820 launch delay and now the widely anticipated Lumia 620 launch has been delayed, according to Nokia spokersperson. Lumia 620 was supposed to launch in the first week of February for under 15,000 Rupees but now the launch has been delayed to the first week of March. Sources at  IBNLive suggests the pricing on the phone will be less than 20k rupees. There could be number of reasons for this price bump, one major reason being: Demand. Under 15k segment is a huge market and this is the first time in years that Nokia has such an incrediblly powerful phone at this price and the best part is that it’s running Windows Phone 8. The reviews of this phone are great and the early pricing indication by Nokia calling it a phone priced between Lumia 710 and 510 making it the most exciting phone in it’s range has naturally resulted in an incredible demand for this phone. This month, one of India’s largest mobile phone company Micromax released a powerful Android phone in same price range and shockingly – it is selling 25 units per minute. Just sit back and comprehend the whole situation. Not a very well established brand, like Nokia, Micromax is selling 25 units per minute of a phone running stock android Jellybean that has an iPS panel 5 inch display, quad core, etc. It’s high on power and it’s being sold like hotcakes – mobile making done right. If Nokia could sell as many Lumias as Micromax sold Canvas HD – it would be a huge boost to the company but it’s been delayed here in India for some reason.

Lumia 620 is a phone that deserves to sell well but how long can one wait for a Lumia 620 and not get excited by a phone that everyone else is buying? Nokia needs to launch 620 immediately and stick with it’s previous pricing if it wants Lumia 620 to succeed in India. I cannot stress enough how important 620 is for India. Just like Lumia 510/610 saved WP7 scene for Nokia – 620 can do it better and do it alone.

Just a quick heads as a lot of people are waiting for this device, will be interesting to see how many give up waiting for it.

via @vasudevg


Lumia 820 and lumia 920 finally available at Flipkart, 920 widely available at retail stores in India along with 820

The wait is over. Nokia Priority stores are finally giving out Lumia 920s to customers in multiple cities across India. The stock is expected to sell out everywhere considering the pre booking numbers. I have personally witnessed people pay more than the pre booking amount just to get the device first and of course – priority for pre booking customers. Lumia 920 is being sold at 38,199 Rupees and Lumia 820 at Rs 27,599. I took a visit to Priorty store couple of days back and I haven’t seen such amazing response in ages. It feels like the N series era. Even the Priority guys were shocked to see so many orders and interest from people even though the device is one of the costliest device in the Indian market. Lot of positive signs for Nokia in India. Lumia 820 isn’t seeing the same traction unfortunately and my city didn’t even receive demo units however it’s supposed to be available for purchase this week.

Flipkart has also made both the Lumia WP8 devices available for purchase with an offer. No, no free accessories unfortunately but you get ” Zero Processing Fee on EMIs: 3,6,9 months” and offer valid till 18th January which gives you 2 days so hurry up.

Lumia 820 Flipkart page

Lumia 920 Flipkart page

There’s a couple of things I wished Nokia would have done:


  • Offered free accessories to pre order customers. Note that the accessories are still unavailable and pricing not yet revealed.
  • Priced Lumia 820 under 25k. Don’t see this picking up any momentum at this price. I think probably a month or two wait and we’ll be there.
  • Made Lumia 620 available ASAP. Lumia 620 if priced as stated will be a bestseller hands down. It’s absolutely perfect in every way in it’s price range. Make people aware of this phone by starting pre orders and marketing campaign early. 620 is a big moment for Nokia India and I think they should put in all they have for 620 launch. It’s going to be a huge success, hopefully. It will be the phone to put WP8 in average consumer’s hand.

Anyways, the devices are here. 620 coming early February. Our wait is over. India, time to  #switchtoLumia


Lumia 620 unlocked coming to Clove on January 28th, pre order now!

Lumia 620 was announced at Le Web last year and since then, it’s been touted as the WP8 hero device for emerging markets (just like Lumia 610 and 510 saved Nokia’s WP7 brigade in emerging markets). Lumia 620 was announced with a price tag of $250 and stated by Nokia that devices will be available first in Asia and Europe starting January. Lumia 620 is already available in China and pre orders are starting in January, according to WMPU . Nokia already announced Lumia 620 availability with multiple carriers in February for UK – but now has a date for a SIM Free Lumia 620. is selling Lumia 620 for £189+VAT (£226.80 inclusive) in black color. The availability date is set as “due week commencing 28th January”.


Clove UK lumia 620 pre order

Clove UK lumia 620 pre order


The availability for India is rumored as late January – so we’ll keep you updated about official date. Nokia India is doing an event on 10th January and WPSauce will be there, you can expect some WP8 goodies from the event. Stay tuned for more.

Source: Clove blog

Lumia 920 and Lumia 820 available for preorder on, availability stated for 12th January in India

The excitement for Lumia 920 and 820 here in India is unparalleled. Everybody is eagerly awaiting for the launch of Lumia WP8 devices in India. False. Nobody is because 80% of the crowd is tired of waiting for these devices and have opted for something else. So for those of you (including me) who are still waiting for the launch, we had a breather for you last time around and from the buzz created around the post, I may be wrong on the 20% but not too far away from it. today updated their website with details of Lumia 920 and Lumia 820 pre order. Lumia 920 is available for pre order for Rs 40,000 while Lumia 820 is up for pre order for 30,000 Rupees. The important point here is they do not know the exact price but whatever the final price is – it’s  below the pre order price (According to them, 35-40k for 920 and 25-30k for 820) so you will get a refund before delivery. Both 920 and 820 are stated to be available on 12th January and expected to be delivered in 5-7 days. Both the devices are up on pre order in 4 colors.

To be really honest with you, I don’t see the point of pre ordering – there’s no incentive to pre order. But for those of you who really want to, we have provided the links below:

Lumia 920 pre order page

Lumia 820 pre order page

What does it say about the actual pricing of both of the devices – I’d say not much but I think we have a good range in which you can fit in both the devices and quite frankly, it was expected. What disturbs me is the pricing for Lumia 820, if it’s on the upper bound of given range then I am more than certain that it’s going to be a Lumia 800 scenario all over again. It won’t work. What Nokia needs is to price it under 25k and price Lumia 920 under 35k – only then they have a chance to grab the majority of the high end crowd which is already a small subset but profit margins are pretty good in this subset which is why company may plan to take another chance.

The pricing and availability details from Nokia will be up really soon so stay tuned here for official updates.

Lumia 820 and Lumia 920

Launch and pricing details for Nokia Lumia 920, 820 and 620 in India

Yes, it’s been a long wait but according to our sources – your wait is going to be over very soon. According to our source, Nokia has finally has a concrete launch date for both Lumia 920 and Lumia 820 launch in India. Nokia India is planning to launch Lumia 920 and Lumia 820 on 14th January next year and it will be available in 9 Major cities (including Pune, Ahmedabad, Bangalore)  initially. Why 14th January? On this day next year, Makar Sankranti will be celebrated all across India. On Makar Sankranti, thousands of people all across India enjoy flying colorful kites and what better to complement these kites than color new Nokia Lumias (hint hint: potential marketing campaign material)!

On the pricing front, Lumia 920 is said to be priced Rupees 33k, which is a very well balanced and competitive price point. We do not have a price on Lumia 820 yet unfortunately. I am sure that’s a bummer but on the bright side, our source mentioned the Lumia 620 availability to us as well. Lumia 620 is expected to launch by the end of January and will cost you 12-13k which will be a game changer if Nokia goes ahead with it, but it’s too early to call.

That’s all we have for now. This is the holiday season and we hope this news is genuinely useful to folks who have been waiting for a Lumia WP8 for over two months now (including myself).

I have some thoughts on the whole WP8 launch fiasco , but I think I’ll save that for later (just in case you are interested, here’s HTC Windows Phone 8 launch story) . So folks in India, there’s more than one reason to look forward to Makar sankranti next year.



Nokia Lumia 510 review

Nokia was kind enough to lend us review units of their latest and cheapest Lumias yet – 510 and 610. Lumia 610 was launched way back in July in India and was mostly received to negative responses from Windows Phone fans calling it the beginning of fragmentation in the ecosystem. However, with less than 5% apps being affected – I strongly disagree. Lumia 510 on the other hand, was launched last month as Nokia’s Diwali gift to India. I am going to do a quick impressions on Lumia 510 and what it means to consumers in India and why you should/shouldn’t buy it.

Hardware \ Design 

Here’s a question for you: Why Lumia 510? Why couldn’t Nokia just reduce the price of 610? It does make sense until you start using 510. Lumia 510′s back is surprisingly a soft touch cover panel coupled with subtle curves which make it a joy to hold. Lumia 610′s back is a wholesome plastick-y experience, so 510 definitely feels better in hand – sturdy and safe. There’s one downfall to this back cover though, it’s a dust magnet. However, the sturdy and well built hardware should make up for those tiny little dust particles sticking on the back of your phone. Lumia 510 weighs in at 129g v/s 132g on Lumia 610 however when you hold both the devices – you’ll feel that there is a lot more bulk attached to the 610.
When it comes to design – let’s put it simple terms – it’s uninspiring. Let’s just say it’s a mixture of Lumia 710 and Lumia 610, unfortunately the design borrows more elements from Lumia 710. I personally love the design on 610 but as mentioned above when you hold it – physically it feels a bit cheap. So again, Nokia had to make a compromise which some may or may not like. 

Lumia 510, exactly like the 610, has all the physical buttons (lock screen, camera and volume rocker) on the right side which is incredibly frustrating for me. Probably because I am used to HTC Mozart’s button placement – Lock screen button on top, volume rocker on top left and camera on bottom right. Sometimes when you are listening to music, you need to mess with the volume rocker without actually watching the placement of the button and I have ended up pressing lockscreen button most of the time. This isn’t much of a problem to be honest and if it is – I am sure with  a little more time, people can get used to it. You have a usb charging point right at the bottom and headset port at the polar opposite.

Let’s talk about my favorite part now – The screen. We are living in the world of smartphones where there’s a PPI war raging the time of review – HTC just blew everyone away 5-inch 1080p 440ppi phone which is just an incredible achievement. However these are high end phones and it will take a considerable time for manufacturers to come out with non WVGA displays on lower end models (unless Apple comes out with an iPhone Mini!). Right, so Lumia 510 display is what makes it stand out. Lumia 510 comes with a 4 inch TFT 480 x 800 pixels (~233 ppi) display. Keep this in perspective, it has a larger display than Lumia 610, 710 and 800 and all these phones have WVGA resolution at 3.7inches. However the other models have higher PPIs but if you aren’t really used to retinas and One Xs (which you probably aren’t if you are looking to buy a lumia 510) – it won’t really be any issue at all. In fact, 4 inch v//s 3.7 inch difference is significant. After using 510, I personally am never going to a display < 4 inches. Windows Phone should be experienced at such displays – however at higher PPIs, no excuse on that which is why you should look at HTC 8X and Lumia 920,  meanwhile display nerds can feel free to skip WVGA displays on 820 and 8S (which is really a shame considering their pricing and competition).

Anyways, back to the screen. 4 inch display is a joy to use and Nokia undercutting 610′s price to bring out a larger display is an incredibly bold move (which resulted in some compromises that we’ll discuss later). The color reproduction is solid however the display is not to be compared with high end Windows Phone counterparts sporting SAMOLEDs and SLCDv2. It’s not a vibrant display and  lacks the viewing angles that I’d personally like. The outdoor visibility is fairly average. I prefer the 610 display if you look closely however I enjoyed 510 display more. Here’s another incentive to pick 510 display over 610: Windows Phone 7.8. Customizable tiles that would cover up your entire screen – the bigger the better, folks!

I am going to quickly go through some of the features on 510:

  • Camera: 510 sports 5 MP autofocus camera with no LED flash. The 5MP camera is highly unimpressive. I am no camera expert so I cannot really expand upon this, but as a consumer who can differentiate between a good and bad photograph, I’ll strictly put 510′s image taking ability at “below average” – keeping in mind the price point on this. There’s also no front facing camera which is also a huge downside to this device.
    As mentioned above, 510 undercuts 610′s pricing and had to compromise on some of 610′s feature. Well they didn’t compromise on the camera itself but on the lack of LED flash which is a bit hard to comprehend when all your competitors have it, something as simple as LED flash is missing. I can tell you my photo taking experience on Diwali (festival of lights) wasn’t pretty. Video recording is capped to VGA resolution (at 30fps) so it’s again..average.
  • Speakers: One word: Loud. The speaker grill is at the back and is a significant improvement to the disaster that the Lumia 800 loudspeakers are. I wrote this impression while listening to Nokia Music on 510′s loudspeaker and it’s an incredibly positive experience at this price range. I can’t stress enough how amazing Nokia Music is for the Indian market.
    Battery life: 510 has a 1300mAh battery. Nokia impressed me quite a bit here. The battery lasts more than a day of moderate use (over wifi). Unfortunately, haven’t been able to test this device on 3G. The back panel is removable – nothing new but many new phones tend to have a sealed back.
  • Storage: Alright, this is the only point where it becomes hard to justify the purchase of this device unless you are already on the cloud bandwagon and are connected to the internet at all times. Lumia 510 has just 4GB memory onboard with less than 2.9 GB memory available and most importantly, it doesn’t have Micro SD support so you have less than 2.9 GB to utilize. This can be a deal breaker for quite a few,. Personally, it hasn’t been much of a problem for me – all my files are on skydrive (free 7GB storage for all 510 customers) and  I am spending a lot of time listening to Nokia Music radio (free for one year). But yes, using Nokia drive offline maps coupled with applications and local music, videos – this is definitely not a device for offline media junky. This can be a deal breaker for quite a few.

Camera Samples

Lumia 510 camera sample at moderate lighting

Lumia 510 camera sample at moderate lighting


Lumia 510 camera sample outside shot

Lumia 510 camera sample outside shot



Lumia 510 camera sample outside shot - night | no flash

Lumia 510 camera sample outside shot – night | no flash


Powering the 510 is a familiar looking  Cortex A5 MSM7227A Snapdragon processor clocked at 800 MHz and of course the measly 256 MB RAM. There’s a lot of buzz around how this 256MB RAM is causing WP OS to move towards an era of fragmentation and how it’s not the right way to experience Windows Phone. This is the first time I have spent significant amount of time with a 800 MHz processor WP device coupled with 256 MB RAM and I can frankly say that if you have used a Windows Phone device before – you will never touch this device again. If you haven’t – we’ll it’s a smooth sail.
What this 256 MB of RAM does is that it excludes nearly < 5% of the applications from your reach. However this minority includes some massively used applications like Skype, Tango, Angry Birds, etc and even excludes Nokia’s own application City Lens so this is a bit of a bummer.

However, let me write about the much  exaggerated lag story on Lumia 510. Lag is there, no doubt, but it’s not really noticeable most of the times. Yes, the OS struggles to keep up sometimes – you miss a transition or two or you get a 2-3 second delay but it’s not signifcant enough to make a difference in buyer’s opinion. You have to keep two things in mind:

1) The competition is cheap android phones and Android tends to lag on dual core OS as well.

2) If you are using a Windows Phone already, you are not going to buy a cheap Lumia device. You notice the lag because you can relate to your existing device – for a new customer, this lag will be relative to either Android or Symbian which I can assure you would beat WP on 510 in terms of lag and performance issues at this price point.

 I have been using extensively 510 for couple of hours now (at the time of writing) with Nokia Music running in background with Mehdoh realtime streaming and I am constantly switching between Baconit and Metrotube and there’s no sign of lag anywhere. Sometimes it does lag inside the third party apps  and yes it’s not as buttery smooth as you’d expect from Windows Phone but it’s barely enough to deter users.

Nokia Windows Phone ecosystem

If you are buying a WP7 device, no two thoughts about it – get a Nokia Lumia. Nokia, since their announcement of WP device, has been working really hard and has produced an array of exclusive Nokia Lumia applications offering unparalleled experience on Lumia devices. Other OEMs don’t even come close to the offerings from Nokia on Windows Phone. There are a few applications I’d like to point out that you should weigh in when you put 510 in your buying list:

  1.  Nokia Drive: This is undoubtedly the best turn by turn voice navigation tool and every lumia owner gets this application for free. You can use it both online and offline. My city map was just worth 100MB of data so don’t worry about the   space on your device – there’s plenty left. My dad has a lumia as well and he absolutely loves Nokia Drive.
  2.  Nokia Maps: Well,  since the Bing Maps weren’t upto the task so again, Nokia saved the day with Nokia Maps. There are alternatives in the marketplace (such as gMaps which offer Google Maps based solution).
  3.  Nokia Music: This is on top of the list of why you should buy a Lumia. Nokia Music is just absolutely incredible. You can stream songs from their radio, download songs and best part is that it’s absolutely free (free download for first three months). Since there’s no spotify, pandora or even xbox music streaming – Nokia Music stands out as the best streaming solution at this point of time in India.
  4.  More incredibly useful applications like App highlights which give you list of relevant and popular applications, Counters – to check your data usage, Contact Transfer and Share – for contact management and lot more. There’s no doubt that Nokia has the best OEM marketplace and they do really offer substantial applications that contribute to your platform experience.

Final Thoughts

Summing it up: 510 is priced at Rs 9,999 and I will recommend it if you can survive the 4GB memory on board – if not I’d suggest you take 610 route. With Windows Phone 7.8 coming with bluetooth file sharing, I think 510 will definitely be a Value for money device which is exactly what the consumer at this price range requires.

Challenge for Nokia is to beat Samsung at micro level – starting right from local retailers who prefer to sell cheap Android phones over any other OS – it’s a big long struggle for Nokia. This is the device that we have been waiting for since WP7′s inception, the sub 10k WP device and I can say it doesn’t disappoint at all and with time – the  price will go down making way for WP8 to seep through the price barriers and this becomes an even better phone as it goes down the price rank. With right marketing push and most importantly, with help of local retailers – 510 could be a bestseller for Nokia that this company’s been waiting for a long time.

Further reading:

Lumia 510 specs

Lumia 510 review at UTP

Lumia 510 review at FA

 Lumia 510 review at WPDang

Lumia 510 and 610 compared at WPXbox