Diwali, where suddenly everybody gets truckload of money and goes on a shopping spree. Yes for that exact market..companies spend a lot of time strategizing their “Diwali marketing and promotion” plans and boy has Nokia missed the boat. Most of the OEMs are working hard on price cuts and Nokia India instead stuck to their official price and instead introduced a Diwali only free accessory offer with every purchase of Nokia Lumia. More details below:
So let’s cut it short. No significant price cut on Lumia devices. This is clearly not one of their smarter moves. Here’s another bad news – from the lack of price cut – we are going to assume that Windows Phone 8 devices won’t be here for Diwali. Why? If indeed they were coming before Diwali, surely we would have seen significant price cuts on Windows Phone 7 devices which doesn’t seem to happen. Another opportunity wasted. Now if Bollywood actress Priyanka Chopra gets her Diwali act going really well..we’ll probably see a spike in sale. Probably.
Source: Nokia India