Advertisements on mobile platforms is something that everyone is trying to figure out. Google’s ad-serving system is the bane of your battery, Apple’s iAds haven’t exactly set the world on fire. Let’s hope Windows Phone will be different, because the mobile ad and data platform, Millennial Media, has announced the Windows Phone version of it’s ad SDK. It allows developers to include banners, rich media and video and also supports interactive video ads all through one SDK. They assure high eCPMs for developers utilizing the SDK to it’s strengths using all the ad formats. Additional features from their website:
- An updated, easy-to-use interface
- Improved location APIs
- Complete support for Interactive Video
- Support for ads that use the accelerometer
- A single SDK for both Silverlight and XNA apps
You can find the install instructions and download the SDK here.