Nokia has known to be an extremely strong smartphone company in European countries prior to the platform shift and acceptance of Windows Phone as its high end smartphone operating system. While Nokia has released two devices that reach different segments of users and pricepoints, European carriers argue Nokia’s new strategy has failed to sale.
European carriers argue that the Lumia line of smartphones are overpriced for essentially a non-innovative product. To make matters worse, there lacks marketing dollars being put into promotion of the Lumia line in Europe from either Microsoft, Nokia, or both. In addition to the plethora of bugs and glitches in battery and software, the Lumia sales didn’t make the big splash many expected. As one executive of a European operator has stated:
No one comes into the store and asks for a Windows phone
We are aware that Nokia’s entry into the high end market has been marred with great hardware and a non-optimized touch based OS in the Symbian line. However, the Meego handsets, in the limited rollout it has received, has gained a lot of support versus the Nokia Lumia line. It very well could be a reminder that, in order to save Nokia, not much saving was truly necessary. Maybe an opening to more Meego handsets could help Nokia. On the Windows Phone front, it is difficult. But it reminds that carriers and resellers are extremely reluctant of Windows Phone in general despite the high web sales from the likes of Amazon.com and other similar sites. But, you gotta think about the timing. One week after the Lumia 900 goes on sale in America, in what could make or break Windows Phone, this comes out.
So what does everyone think? Are the carriers right and something better change for Espoo?
via: UK Reuters