Lumia 900 launch is important, but it may fail in sales

The Nokia Lumia 900 smartphone reviews are in, and while reviews are mixed, consumers will ultimately decide whether the new phone is the must have device. But will people like the Lumia 900 enough for Windows Phone to gain traction in America? Probably not, according to Deutsche Bank analyst Kai Korschelt and Avian Securities analyst Matthew Thornton.

Kai Korschelt predicted that AT&T may sell about 680,000 Lumia smartphones per quarter, but only if consumers respond well to the device. And if they don’t, he projects that the sales may be as low as 140,000 units per quarter. Similarly, Thorton also sees relatively lower sales projections of the Lumia 900 for the first three months of sales despite the low pricepoint and carrier promotion.

Emphasis on the U.S. as a launch market is important for the smart phone industry, which China has barely edged out in the last quarter. Microsoft is laying a lot of eggs in a basket that ultimately may not be golden. But what do you think? Do you agree?

via: bgr

411 days ago by in Microsoft , news , Nokia | You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.
About the

I am a clinical psychology student that loves to inform on news related to smarphones and technology in general. I also love Microsoft's current Windows Phone OS as it is top of the class in terms of ux.

  • Tkadrum

    I think Nokia sees how important Windows Phone 8(aka Apollo) is in the coming months. Getting there US flagship phone to land in the US soil is important for the Finnish company. However, knowing enough about the US market and how the consumers wanting the next best thing. I think the next Apollo Windows Phone won’t be as disappointing (by means of better hardware parts). Keep watching for the rise of Nokia Windows Phone. Stay tune.

  • robertwade

    “Reviews are mixed”?  Huh?  What, did you people read, like, two?  The reviews are overwhelming positive for the Lumia 900.  You folks are nuts.

  • http://www.bandwidthtest.in/ Azurwebdev

    Considering the current Nokia situation, I hope the sales will not fail!