ZTE and Nokia focussed on bringing Windows Phone devices to lower price points.

ZTE Corporation has released it’s second device running Microsoft’s Windows Phone platform, the ZTE Orbit. The ZTE Orbit joins the ZTE Tania in the compaines’s portfolio of Windows Phone devices.

The ZTE Orbit runs the latest version of Wndows Phone and comes with 4GB of flash memory, HD Voice and a 5MP autofocus camera with an LED flash. The device will be available in Q2 of 2012.
If you missed it, the ZTE Tania was ZTE’s first device running Windows Phone. It’s a sleek device measuring just 10.7mm in depth, has 4GB of flash storage, a big 4.3 inch WVGA display and a 1GHz processor. The ZTE Tania will be available in stores in the UK in early April at tariff points in the £10-20 range.

It’s pretty clear that ZTE is targeting the mass market with it’s lower end Windows Phone devices.
Nokia also announced the Nokia Lumia 610, the fourth device in the Nokia Lumia family of Windows Phone devices. The Lumia 610 is a low-end device targetting a larger group of people. Nokia says that the 610 would be perfect for a person as his/her first smartphone. It has a 3.7 inch gorilla glass display, 800MHz processor, 256MB of RAM & a 5MP camera. Nokia seems to be pretty focussed on bringing it’s Windows Phone lineup to all kinds of price points.

Targeting a broader audience is key for the success of any platform. This is exactly what Microsoft is doing with Windows Phone Tango, an updated version of Mango lowering the system requirements for bringing Windows Phone devices to lower price points.
What do you think? Is this the right way to go or is Microsoft going backwards?

Source: Businesswire

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