Apparently, flash mobs are a cool way to market your product these days. Ironically, flash mobs are so common now – the whole concept, essentially the surprise element, seems to be losing it’s charm now. The thing about successfull marketing execution is that it should compel the consumers to start talking about the product. That’s what we are doing right now, so job well done Nokia.
Nokia India organized flash mob in 4 Indian cities – Delhi, Mumbai, Bengaluru and Hyderabad on December 10 at sharp 6 PM which means 4 flash mob in 4 different cities at same time – pretty cool, I must admit. Watch the video below and ignore the awkward moment where the audience has absolutely no idea what’s going on. Looks pretty fun though!
Related note, Lumia 800 and 710 is expected very soon in stores. Stay tuned for more updates.