What makes or break a smartphone isn’t the loyal zealots evangelizing the platform to unsuspecting people, or the hardware that runs inside the device. In this day and age, it is all about the apps. Sadly, when comparing Windows Phone to Mr. Green Roboto and that curious fruit, apps aren’t one of Windows Phone strongest suits (despite the exponential growth of the Windows Phone Marketplace this year). Seems as if Nokia has been paying attention as they’ve personally inked a lot of exclusive apps for their brand of handsets. How many exclusive deals have they inked? 27. It doesn’t seem like a lot, but it’s the type of exclusivity that makes the device interesting to the average consumer
Nokia is beefing up the gaming selection on Windows Phone by partnering with EA’s rather huge portfolio to release 10 titles not seen on Windows Phone. You ay know some of the names: Madden 2012, Fifa 2012, Deadspace, just to name a few. If that doesn’t have your motor running, some classic games are coming for Nokia devices like Monopoly, Connect 4, Risk, Yahtzee and several others. EA also inked in numerous titles from Chillingo publisher.
In addition, Nokia is providing a beefed up ESPN app. While this doesn’t seem like news in the beginning, one unique feature is the ability to modify content depending on location. Unlike the current ESPN app in the marketplace, it’s pretty difficult to find stats on that cricket match or non American football. Then, there’s that ability to pin your team stats to your start menu.
That’s not all folks. Sesame Workshop is also teaming up with Nokia to present unique content for Windows Phone for the kiddies. Five new apps are coming, but there isn’t a word on the content, but it is most likely kid friendly. They’re puppets that teach kids about…things.
Finally, a public transit app that I’ve been personally waiting for. Let’s be honest, not everyone drives. It’s nice to have a public transit app. The program also allows you to pin your favorite routes and pin a live tile to your start screen for transit times. Nice!
I am not going to lie or mince words. Nokia hardware may be mediocre. But the exclusives definitely outweigh device limitations.